We seek a Digital Marketing Executive to join our team and assist with various digital marketing initiatives. The Digital Marketing Executive will be responsible for supporting the execution of digital marketing campaigns, including social media management, content marketing strategy, and creation, email marketing, and search engine optimization (SEO) and B2B processes.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue
Responsibilities:
Design, maintain, and supply content for the organization's website and social media
Monitor company presence on social media
Build, plan, implement, and manage the overall digital marketing strategies to build a lasting digital connection with consumers
Manage and improve online content, considering SEO and Google Analytics
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Build an inbound marketing and content marketing plan
Prepare online newsletters and promotional emails and organize their distribution through various channels
Website content management and optimization with on-page SEO guidelines.
Regularly updating website content and landing pages.
Measure ROI and KPIs
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Create designs, and videos, for social media platforms.
Write blogs, articles, ebooks, whitepapers, etc for lead generation and capture.
Acquire insight into online marketing trends and keep strategies up-to-date
Monitor competition and provide suggestions for improvement
Requirements:
Completed degree in Marketing or a related field.
An executive with 1-year experience in Business to Business (B2B) social media and content generate