Create and execute demand generation campaigns on Google Ads, LinkedIn Ads, Facebook & Instagram Ads etc.
Along with display ad campaigns, remarketing campaigns, and other performance marketing channels.
Create and execute bulk email campaigns to support other paid Ads channels.
Own execution, and delivery for campaigns and projects.
Drive customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements.
Continuously improve by capturing and analyzing the appropriate data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals.
Collaborate and coordinate with internal content and design teams to create landing pages, and Ads graphics and optimize the user experience, at the same time ensuring all development is on time and on budget.
Meet and exceed assigned performance marketing targets.
Analyze data to determine campaign effectiveness and provide suggestions on how to optimize campaigns for maximum performance in a given budget.
Own dashboards to track conversions, marketing spend, CAC and other key metrics.