Job Responsibilities for Digital Marketing Executive
Here is a list of the duties for which a digital marketing executive will be responsible:
Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
Collection and interpretation of data from various marketing campaigns and analysis of that data
Identification of trends and communication of these trend insights to the respective groups
Planning, executing and measuring the conversion rates from digital marketing campaigns
Identifying crucial customer conversion points and drop off points that maximizes user funnels
Being up to date with emerging technologies and use of them to maximize output
Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
Brainstorming new digital marketing platforms and ways to capture customer attention
Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
Creating, proofreading and editing for various marketing sources to ensure consistency in branding
Digital Marketing Executive Salaries
The average salary for a digital marketing executive is USD 5,732 per month.
The salaries vary over geographies, responsibility portfolio and company and operations size and the candidate’s previous experiences and success of marketing projects.