Digital Marketing Executive

Mirraw

Responsibilities –

· Help setting up correct ad tech, ad tracking and reporting. Work with other teams and 3rd parties for proper implementation.

· Drive analysis and insight generation to feed proper decision making

· Develop performance marketing campaigns across a range of channels such as paid search, ads, Facebook / social media ads, retargeting, display, and affiliate programs

· Work with Google, Facebook and agencies to determine areas of opportunity and drive customer acquisition improvements through constant optimizations

· Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvements

· Work closely with the rest of the internal team as well as external partners to optimize online content and improve conversion rates

· Identify new channels and opportunities for growth and test their effectiveness

· Work with technical On-boarding, sales, development, marketing and product teams to identify and solve issues blocking advertiser performance

Provide oversight and root cause analysis of issues affecting advertisers

Requirements:

Experience in E- Commerce and Digital Marketing preferably within the fashion industry

A proven track record of successful paid marketing campaigns

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

Hands on experience in handling marketing budgets and forecasting/reporting results

Outstanding communication, presentation and leadership skills

Excellent organizational and time management skills

Strategic thinker with great analytical skills

• Experience

  1 - 5 Years

• No. of Openings

  5

• Education

  B.Com, B.Sc, Advanced/Higher Diploma, Higher Secondary, M.Com, Secondary School

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office