Reliable Digital eXpert is looking for a Digital Marketing Executive who can establish and extend the promotional activity.
Key responsibilities and tasks include:
Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; the user journey is clear and the performance of the content is measured against clear KPIs.
Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Lifes work.
Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter, and Youtube and other platforms to expand our social media audience base.
Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.
Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial, and proofing. Organizing occasional print adverts.
Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
Reporting: Monitor, report and analyze results to improve performance, using tools such as Google Analytics and others so that amendments and improvements can be made where appropriate
Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.
Role - Digital Marketing Executive
Industry Type - Internet / Ecommerce
Functional Area - Digital Marketing Pla