Job Summary:
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. The ideal candidate should have a strong understanding of digital marketing strategies, with expertise in AI tools, website management, SEO, SEM, and social media marketing. As a Digital Marketing Specialist, you will be responsible for managing our company's online presence, optimizing website performance, implementing SEO/SEM strategies, and overseeing social media accounts on platforms such as Facebook, LinkedIn, Twitter, and Google+. You will play a crucial role in driving our digital marketing efforts and enhancing our brand visibility across various online channels.
Responsibilities:
Develop and execute digital marketing strategies to drive online traffic, generate leads, and increase brand awareness.
Utilize AI tools to analyze data, identify trends, and make data-driven marketing decisions.
Manage and optimize company websites for improved user experience, lead generation, and search engine visibility.
Conduct keyword research and implement SEO best practices to enhance organic search rankings.
Plan and execute targeted SEM campaigns to increase website traffic and drive conversions.
Create and manage engaging content for social media platforms, including Facebook, LinkedIn, Twitter, Google+, and others.
Monitor and respond to customer inquiries and comments across social networking accounts to maintain a positive brand image.
Develop and implement social media advertising campaigns to reach target audiences and achieve marketing objectives.
Analyze social media metrics and campaign performance to identify areas for improvement and make data-driven optimizations.
Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts across all channels.
Stay up-to-date with the latest trends and best practices in digital marketing, AI tools, SEO, SEM, and social media marketing.
Monitor industry trends.