PLAN:
Develop and plan out digital campaigns across Web and Mobile
Plan the social media campaigns to effectively aid sales
Stay up to date with new mobile advertising trends/ latest websites / social media trends / new digital growth spheres
Setting strategies and managing Search Engine Optimization (SEO), Affiliate Marketing, Email Marketing, Lead Generation, Webinars/Workshops and Mobile marketing to generate higher unique visitors
Plan based on input from SEO, SEM, Google Analytics, and Account Based Marketing toolS
EXECUTE:
Execution of digital campaigns across Web and Mobile
Dynamically manage social media sites (LinkedIn, Facebook, Twitter, Instagram, YouTube etc.)
Write content for blogs and social media pages
Work with creative team to build and continuously improve digital content
Identify and quickly adopt the trend of the season
Traffic generation across using unpaid and paid channels using PPC, PPV and CPA techniques.
Work closely with sales and technology teams to get relevant inputs
ANALYZE:
Quantify social media campaign effectiveness
Monitor performance and create reports of social media KPIs (Example ROI of campaigns)
Create case studies
Create/Support clients pitches with product positioning & other collaterals
Keep a close watch on the market and competitor landscape and support updating the positioning to keep the service clearly differentiated
Generate all types of collaterals and pre-sales documentation (Marketing collaterals, product
REQUIREMENTS:
Soft skills
Excellent at all types of communication
Exceptional editing and writing skills
Highly self-motivated
Creative
HARD SKILLS:
Bachelors degree,
1+ years of experience in Digital Marketing and B2B lead generation,
Expert at using all social media and creating content specific to each,
Understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools,
Ability to learn and articulate solution selling value points.
Experience
0 - 1 Years
No. of Openings
2
Education
Any Bachelor Degree, M.B.A/PGDM
Role
Digital Marketing Executive
Industry Type
Advertising / MR / PR / Events
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office