About Us:
We pioneered the concept of wet wipes in India and are now the leading producer of wet wipes and dry tissues in the country. Ever since our beginning in 1986, we have focused on manufacturing high quality personal care products to keep India cool, clean and fresh. At Tainwala, we are constantly innovating to cater to your comfort and cleanliness. Over the years we have established 6 brands – Fresh Ones, Baby Fun, Kotton, Black & White, Taina, and Casper – to tailor our products for a larger demographic.
Responsibilities:
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, YouTube etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
Requirements and skills:
• Proven experience as Digital Marketing Executive or similar role
• Understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools
• Perfect knowledge of web analytics tools (., Google Analytics etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
Interested candidate may apply to this posting
Regards,
Kinjal Patel
HR Manager