About Us:
We pioneered the concept of wet wipes in India and are now the leading producer of wet wipes and dry tissues in the country. Ever since our beginning in 1986, we have focused on manufacturing high quality personal care products to keep India cool, clean and fresh. At Tainwala, we are constantly innovating to cater to your comfort and cleanliness. Over the years we have established 6 brands Fresh Ones, Baby Fun, Kotton, Black & White, Taina, and Casper to tailor our products for a larger demographic.
Responsibilities:
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, YouTube etc.)
Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirements and skills:
Proven experience as Digital Marketing Executive or similar role
Understanding of digital marketing concepts and best practices
Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
Working knowledge of ad serving tools
Perfect knowledge of web analytics tools (., Google Analytics etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Interested candidate may apply to this posting
Regards,
Kinjal Patel
HR Manager