Position: Digital Marketer
Job Type: Full-time
Key Responsibilities:
Develop and execute comprehensive Search Engine Optimization (SEO) strategies to enhance website visibility, drive organic traffic, and improve search engine rankings.
Responsible for managing all On-page and Off-page SEO efforts, ensuring that both technical and content elements align with best practices for optimal performance.
Build quality backlinks to improve domain authority and search engine rankings.
Oversee the management and optimization of social media channels, including Facebook, LinkedIn, and Twitter, to increase brand visibility and engagement.
Create and implement monthly engagement strategies for corporate social media profiles, ensuring content is aligned with brand goals and audience interests.
Plan, implement, and manage Google AdWords campaigns, including Search, Display, and Shopping Ads, to drive traffic and increase conversions.
Develop and execute monthly strategies for Off-page SEO and paid marketing campaigns to continuously improve performance.
Continuously optimize all paid marketing channels (Google AdWords, Facebook, LinkedIn, etc.) to achieve maximum are and present weekly and monthly reports on the performance of all paid channels to assess campaign effectiveness and areas for improvement.
Monitor website performance and generate insightful reports using Google Analytics to track key performance indicators (KPIs) and identify opportunities for improvement.
Manage a range of SEO tools such as Google Analytics, Google Search Console, Tag Manager, Data Studio, SEMrush, Hootsuite, and others to track, analyze, and report on campaign performance.
Implement and manage Google Tag Manager for tag creation, including setting up conversion tracking and goals.
Design and execute remarketing campaigns through Google Ads and Facebook Ads to re-engage previous visitors and drive conversions.
Qualifications & Experience:
Experience:
Minimum of 1year in digital marketing
Experience
1 - 3 Years
No. of Openings
2
Education
Higher Secondary, B.C.A, B.B.A, B.Com
Role
Digital Marketing Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Walk-in interview location
59/c Tiljala Road Kolkata-46