Developing Digital Marketing Strategies:
Planning and executing digital marketing campaigns across multiple channels.
Aligning digital marketing strategies with the company’s overall business goals.
Researching market trends, audience preferences, and competitors.
Search Engine Optimization (SEO):
Optimizing website content to improve organic search rankings on search engines like Google.
Conducting keyword research, implementing on-page SEO, and working on link-building strategies.
Search Engine Marketing (SEM):
Managing paid advertising campaigns (., Google Ads) to drive targeted traffic to the website.
Monitoring ad performance, adjusting bids, and optimizing ads for better ROI.
Social Media Marketing:
Developing and executing social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
Creating engaging content and managing social media accounts.
Analyzing social media performance and adjusting strategies accordingly.
Content Creation & Management:
Creating content for blogs, websites, social media, and email marketing campaigns.
Ensuring content aligns with brand voice and engages the target audience.
Managing editorial calendars and content distribution.
Email Marketing:
Designing and executing email campaigns to engage customers or prospects.
Segmenting email lists to target specific groups effectively.
Analyzing email performance metrics such as open rates, click-through rates, and conversions.
Analytics & Reporting:
Using tools like Google Analytics, Facebook Insights, or others to monitor the performance of digital campaigns.
Analyzing data to measure ROI and KPIs, then adjusting strategies to improve performance.
Providing regular reports on campaign performance to senior management.
Paid Media Management:
Managing budgets for paid advertising and ensuring the most cost-effective use of resources.
Running campaigns on various platforms like Google Ads, LinkedIn Ads, Facebook Ads, and more.
Influencer Marketing:
Experience
1 - 2 Years
No. of Openings
2
Education
B.A, B.C.A, B.Com, B.Tech, M.C.A, M.Tech
Role
Digital Marketing Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Acharya Vihar