Digital Marketing Executive (Female)

Shri Genesis Software Solution

Digital Marketing Job Description

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services online. The goal is to increase brand awareness, drive traffic to the company website, and generate leads or sales. Here's a comprehensive overview of the role:

Key Responsibilities:

Develop digital marketing strategies for online channels (social media, email, website, search engines).

Manage content creation for websites, blogs, social media, and other digital platforms.

Analyze and report on performance using analytics tools (Google Analytics, SEMrush, etc.) to adjust campaigns and improve results.

SEO Optimization: Implement search engine optimization techniques to increase organic search visibility and rankings.

PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and maximize ROI.

Social Media Management: Plan and execute social media campaigns, engage with followers, and analyze engagement metrics.

Email Marketing: Develop email campaigns that promote products/services, maintain customer relationships, and drive conversions.

Collaborate with teams like design, sales, and product development to create cohesive marketing campaigns.

Required Skills & Qualifications:

Proven experience in digital marketing (2-3 years or more preferred).

Knowledge of SEO, PPC, content marketing, and social media.

Experience with Google Ads, Facebook Business Manager, and email marketing platforms.

Strong understanding of analytics tools and how to interpret data.

Creative thinking and the ability to come up with fresh marketing ideas.

Excellent communication skills (both written and verbal).

Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

Certification in Google Analytics, Google Ads, or HubSpot is a plus.

Knowledge of basic design tools (., Canva, Adobe Photoshop) is beneficial.

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Higher Secondary, Professional Degree

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Amrapali Plaza, F- 108, 1st Floor, Amrapali Circle, Vaishali Nagar, Jaipur, Rajasthan 302021