Perfect Communications, a leading store specializing in mobile accessories, spare parts, and repair services, is seeking a versatile Marketing Specialist. This role combines the creative dynamism of online marketing with the strategic execution of offline marketing campaigns to grow our brand visibility, customer base, and sales.
Key Responsibilities:
Online Marketing:
Develop and execute digital marketing strategies on platforms like Google, Instagram, Facebook, and YouTube.
Create engaging content, including posts, reels, and videos, to promote products and services.
Manage online ad campaigns (Google Ads, Facebook Ads) to drive traffic and conversions.
Enhance website and social media SEO to improve visibility.
Use email and SMS marketing tools for promotions and customer engagement.
Monitor online campaign performance and generate analytics reports for insights.
Offline Marketing:
Plan and execute offline campaigns like in-store promotions, discount offers, and customer loyalty programs.
Coordinate the design and distribution of marketing materials such as banners, flyers, posters, and standees.
Organize local community events and sponsorships to improve brand presence.
Collaborate with vendors for promotional activities in strategic locations.
Maintain branding consistency in-store through visual merchandising.
Develop partnerships with local businesses to increase foot traffic.
Requirements:
Proven experience (1years and more) in marketing, including online and offline campaigns.
Strong understanding of digital marketing tools (Google Ads, social media platforms, SEO) and offline promotional strategies.
Creativity in content creation and event planning.
Proficiency in design tools like Canva, Adobe Suite, or equivalent for promotional material.
Excellent organizational, communication, and analytical skills.
Experience in retail, tech, or mobile accessory industries is a plus.
Preferred Qualifications:
Bachelors degree in Marketing, Communications
Experience
1 - 7 Years
No. of Openings
1
Education
Diploma, Advanced/Higher Diploma, Professional Degree
Role
Digital Marketing Executive
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Perfect communications, janj ghar market, shahtri nagar , model town , ludhiana , punjab