Search Engine ACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, enhance customer engagement, and increase online visibility.
Job Responsibilities:
Develop and Execute Digital Marketing Strategies:
Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives.
Conduct market research to identify target audiences, market trends, and competitor analysis.
Drive organic traffic, increase conversions, and enhance online presence using SEO, SEM, email marketing, social media, content marketing, and paid advertising.
Manage Social Media Presence:
Optimize tcompany's social media accounts to boost engagement, followers, and brand visibility.
Create compelling content to attract target audiences and track user engagement.
Promptly respond to comments, inquiries, and messages on social media platforms.
Content Creation and Management:
Develop high-quality content for website, blog, social media, and email campaigns.
Perform keyword research and optimize content for SEO and improved search rankings.
Collaborate with stakeholders and external partners for content ideas and ensure brand consistency.
Performance Analysis and Reporting:
Monitor KPIs, including website traffic, conversion rates, and social media metrics.
Generate reports using analytics tools to assess campaign effectiveness.
Provide data-driven recommendations for optimizing digital marketing strategies.
Stay Updated on Digital Marketing Trends:
Stay informed about industry trends, emerging technologies, and best practices.
Continuously enhance skills through self-learning, webinars, conferences, and training sessions.
Qualifications and Skills:
Bachelor's degree in marketing, communications, business, or a related field.