We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will play a pivotal role in planning, executing, and optimizing online marketing campaigns to drive brand awareness, engagement, and lead generation.
Key Responsibilities:
Develop and execute digital marketing strategies across platforms, including SEO, SEM, email marketing, and social media.
Plan, create, and optimize content for websites, blogs, social media channels, and email campaigns.
Manage and monitor paid ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
Conduct keyword research and implement best practices for SEO and PPC campaigns.
Analyze website traffic and campaign performance using tools like Google Analytics and generate actionable insights.
Collaborate with the design and content teams to produce engaging and effective marketing materials.
Stay updated on industry trends, emerging platforms, and digital marketing best practices.
Track KPIs and ROI of campaigns, preparing detailed performance reports.
Qualifications and Skills:
Bachelor’s degree in Marketing, Business, or a related field.
1-3 years of experience in digital marketing or related roles.
Proficiency in digital marketing tools such as Google Ads, Google Analytics, and social media management tools.
Knowledge of SEO, PPC, email marketing, and social media advertising.
Strong analytical, problem-solving, and communication skills.
Creative mindset with a focus on results and performance optimization.
Preferred:
Certification in Digital Marketing (., Google Ads, HubSpot, or Facebook Blueprint).
Basic knowledge of graphic design tools like Canva or Adobe Suite.