About GrowthAcad:
GrowthAcad is a leading digital marketing training institute based in Pune and Nagpur, dedicated to empowering professionals and students with the skills and knowledge needed to excel in the ever-evolving digital landscape. Our mission is to bridge the digital skills gap by collaborating with industry experts and mentors to provide and cohort-based digital marketing courses online and offline in Pune and Nagpur.
Job Description:
Are you a digital marketing enthusiast with a passion for driving growth through innovative strategies? GrowthAcad is seeking a dynamic and results-driven Digital Marketing Specialist to join our team in Pune. As a key member of our marketing department, you will play a pivotal role in developing and executing digital marketing campaigns to promote our courses and expand our online presence.
Key Responsibilities:
1. Digital Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search, and display advertising.
- Create and manage paid advertising campaigns, including Google Ads and social media ads.
2. Content Strategy:
- Collaborate with the content team to develop engaging and relevant content for digital marketing campaigns.
- Ensure content aligns with SEO best practices and brand guidelines.
3. SEO and SEM:
- Conduct keyword research and analysis to improve organic search rankings.
- Monitor and report on website traffic and search engine performance.
- Manage and optimize pay-per-click (PPC) campaigns.
4. Analytics and Reporting:
- Monitor key performance indicators (KPIs) and generate reports to measure the effectiveness of digital marketing efforts.
- Use data-driven insights to make recommendations for campaign optimization.