Salary as per industry norms & app 15 - 20 % more than last drawn salary (salary certificate is must)
Qualification: Grad./ Dip. From a reputed art school
Location: CENTRAL, SOUTH MUMBAI & CENTRAL SUBURBS
2 years for junior / 4-5 years for senior
Expertise in social media, SEO and PPC.
Skilled in marketing the client business to achieve objectives such as lead generation, high online visibility, online brand positioning & ORM.
Responsible for overall digital marketing strategies involving SEO, SMO, PPC, Content Marketing,
Formulated marketing strategies for Facebook page optimization in order to increase brand visibility & improve online brand positioning of the business.
Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram
Research on competition and provided media trend analysis
Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display/Dynamic Ads and Shopping Ads
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns
Must know how to optimize campaigns based on bids and quality score
Must be well aware of the anatomy of a highly converting landing page and know how to setup A-B Test to ensure campaign success
Must know tools to analyse campaigns of competitors and benchmark performance accordingly
Ecommerce PPC experience is must