Position Overview:
We are seeking a dynamic and experienced Search Engine Optimization (SEO) & Digital Marketing Specialist to join our team. This role requires a versatile professional who can develop and execute effective SEO strategies while also managing digital marketing campaigns to enhance online visibility and drive traffic for our hotel clients.
Key Responsibilities:
Conduct comprehensive keyword research and analysis to identify high-impact keywords and search queries relevant to our clients' target audience and offerings.
Optimize website content, including meta tags, headers, and on-page elements, to improve search engine visibility and user experience.
Develop and implement on-page and off-page SEO strategies, including link building and content optimization, to enhance website authority and relevance.
Plan and execute digital marketing campaigns across various channels, including social media, email, and paid advertising, to promote hotel offerings and drive conversions.
Create engaging and compelling content for digital marketing campaigns, including blog posts, social media updates, and email newsletters, to attract and engage audiences.
Monitor and analyze website performance using tools like Google Analytics and Search Console, and provide regular reports on key metrics and insights.
Stay updated on industry trends and best practices in SEO and digital marketing, and proactively recommend new strategies and tactics to improve campaign performance.