Digital Marketing Executive (Female)

Cynosure Corporate Solutions

Responsibilities:

Develop and execute Instagram marketing strategies aligned with overall business goals.

Create engaging and visually appealing content, including photos, videos, reels, and stories.

Manage the Instagram content calendar, ensuring consistent posting schedule.

Write compelling captions, hashtags, and call-to-actions to maximize engagement.

Stay up-to-date with the latest Instagram trends, algorithm changes, and best practices.

Monitor and analyze Instagram performance using key metrics to identify areas for improvement.

Engage with followers, respond to comments and messages, and build a strong online community.

Identify and collaborate with relevant influencers and partners.

Plan and execute Instagram advertising campaigns to reach target audiences and drive conversions.

Track and report on campaign performance, providing insights and recommendations.

Research and analyze competitor strategies to identify opportunities and stay competitive.

Maintain brand consistency across all Instagram content and activities.

Qualifications:

Proven understanding of Instagram marketing principles and best practices.

Excellent written and verbal communication skills in fluent English.

Strong creative skills with the ability to develop engaging and visually appealing content.

Proficiency in using Instagram analytics tools and interpreting key metrics.

Ability to work independently and as part of a team.

Strong organizational and time-management skills.

Passion for social media and a desire to stay ahead of the curve.

Content Creation: Photography, videography, graphic design (Canva, Adobe Spark, etc.)

Instagram Analytics: Understanding and tracking metrics like reach, impressions, engagement rate, website clicks, follower growth, and hashtag performance.

Community Management: Responding to comments and DMs, participating in relevant conversations, and building relationships with followers.

Hashtag Research & Strategy: Identifying and using relevant hashtags to inc

• Experience

  0 - 5 Years

• No. of Openings

  2

• Education

  Professional Degree

• Role

  Digital Marketing Executive

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Ekkattuthangal, Chennai 600032