ROLES AND RESPONSIBILITIES:
Analyses social media presences, including digital advertising costs and returns
Works with other departments to develop social media timelines coinciding with ad campaigns, or other brand messages
Provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement
Maintain active social media presence, posting regularly to social networks and blogs
Develop and execute online promotion campaigns
Develop an email marketing strategy, including monitoring email open rates and click-through rates, and developing weekly newsletters
Seek out and apply for new social media opportunities
Generate new social media content, using existing content, and supporting the BD team.
Gather, analyze, and report on social media metrics
Plan and execute all digital marketing. Design, build and maintain our social media presence.
Measure and report the performance of all digital marketing campaigns, and assess against goals.
Brainstorm new and creative growth strategies plan, and execute.
Collaborate with agencies and other vendor partners
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement