Responsibilities:
●Develop and execute digital marketing campaigns across various platforms, including social media, search engine optimization (SEO), email marketing, and display advertising.
●Monitor and analyze website traffic and user engagement using web analytics tools to identify areas of improvement and optimize marketing campaigns accordingly.
●Conduct market research to identify emerging trends, customer preferences, and competitor activities to inform marketing strategies.
●Manage social media accounts, including content creation, scheduling, and community management to enhance brand presence and engage with the target audience.
●Create and manage email marketing campaigns, including the development of compelling content, segmenting target audience lists, and analyzing campaign performance.
●Optimize website content and structure for improved search engine visibility and organic traffic through keyword research, on-page optimization, and link-building strategies.
●Collaborate with internal teams, including creative, content, and sales, to ensure consistent brand messaging and alignment of marketing initia
Requirements:
●Bachelor's or Master’s degree in marketing, communications, or a related field.
●Proven experience (up to 2 years) in digital marketing, preferably in a similar role.
●Strong understanding of digital marketing channels, including social media, SEO, email marketing, and display advertising.
●Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
●Knowledge of SEO best practices, keyword research, and on-page optimization techniques.
●Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
●Strong written and verbal communication skills with the ability to create compelling content for various digital platforms.
●Creative mindset with an eye for detail and the ability to think outside the box.