Digital Marketing Executive

Areness

Job Title : Digital Marketing-Social Media Handling

Company Name : Areness Consulting Pvt Ltd.

Experience: 2+ years

Location: Gurugram

No of Positions – 2

Shift Timings: 9:30 to 6:30

Salary : As per industry

Job Overview: The Digital Marketing-Social Media Specialist is a key member of the marketing team responsible for creating, executing, and managing social media strategies to enhance the organization's online presence, engage with the target audience, and drive brand awareness and conversions. This role requires a deep understanding of various social media platforms, trends, and best practices, along with creative thinking and analytical skills to optimize campaign performance.

Roles & Responsibilities:

Develop and implement comprehensive social media strategies aligned with the organization's goals and target audience.

Identify key performance indicators (KPIs) and metrics to measure the effectiveness of social media campaigns.

Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.

Adapt content to suit the unique requirements and formats of each platform.

Monitor and respond to comments, messages, and mentions across social media channels promptly and professionally.

Foster meaningful interactions with followers and cultivate a positive online community.

Plan, execute, and optimize social media ad campaigns to reach specific target demographics and achieve desired objectives.

Utilize targeting options and retargeting strategies to maximize campaign effectiveness.

Monitor social media metrics and analytics to track campaign performance and identify opportunities for improvement.

Provide regular reports and insights to the marketing team, highlighting key trends and outcomes.

Stay up-to-date with the latest social media trends, platform updates, and best practices.

Conduct competitive analysis to identify areas for differentiation and improvement.

• Experience

  2 - 5 Years

• No. of Openings

  2

• Education

  B.A, B.B.A, B.C.A, Diploma, Advanced/Higher Diploma, Higher Secondary, LLB, M.B.A/PGDM, Any Bachelor Degree, Professional Degree

• Role

  Digital Marketing Executive

• Industry Type

  Legal / Law / Judiciary

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office