Job description
Candidates are Required to-
Create and Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, LinkedIn etc.
Develop strategy, tactics, manage marketing programs and campaigns to drive demand.
To suggest and implement the best website navigation experience to the end knowledge on how major search engines work like Google, Bing etc.
To handle all domains within the same industry which belong to TutorsHive and continuously strive to upgrade the same consistently by monitoring the overall website performance.
Work towards increasing brand awareness within the international student community by adopting the best digital marketing solutions
To optimize all existing and new pages as per the best on-page SEO parameters (For example: AMP Page Load Time, Use of HTML Tags, , tracking, resolving, monitoring web crawl issues, code optimization, Sitemaps etc.
Monitoring page views closely to increase the same, reducing bounce rates and implementing responsive design across all devices for all pages)
To ensure that the UI/UX of all the existing, as well as new web pages, is appropriate as per the latest standards in order to rank higher on search engines.
To conduct a rigorous keyword analysis on an ongoing basis and target the same on all web pages in the most organic manner using specific tools like Google Keyword Tool, Wordtracker, Keyword discovery etc.)
To be responsible for ensuring that the different domains are ranking high on the most competitive keywords as per the standards of the industry and to generate leads to induce revenue generation
Experience and Qualifications:
Basic knowledge of HTML, CSS, JS, PHP, CMS, Web//Mobile Application and Web Designing and word press.
Basic knowledge of Adobe Photoshop and an ability to create engaging infographics using Canva, Piktochart, Bitable, PowToon, etc.
Good knowledge of Content Development on social media and Hashtags