Role Description
• Collecting and analyzing campaigns, leads and ads engagement data and providing actionable
insights
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign
performance.
• Maintain reports based on weekly, monthly, quarterly and yearly results and activities
• Responsible for tracking, reporting and analyzing the performance of marketing activities, ad -
hoc analytic requests and development/automation of regular reports.
• Analyzes external and internal marketing data using database queries, spreadsheet models,
web analytics tools, statistical analysis tools and campaign management software tools
• Developing and presenting learnings from your analyses, including actionable insights and
recommendations.
• Analyze A/B and multivariate tests, communicate results and provide recommendations for
improvement
• Developing digital campaigns and web measurement strategies.
● Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
Attributes we are looking for
• Bachelor's degree in marketing or a related field.
• Experience with analytical and reporting tools, including Advanced MS excel, Google Analytics,
and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills