We are seeking a highly skilled and experienced Digital Marketing Expert specializing in Organic and Paid marketing strategies. Should have great understanding of Google Ads, IG Ads, FB Ads, YouTube, SEO to join our team. As a Digital Marketing Expert, you will be responsible for developing and implementing effective strategies to drive organic traffic and increase sales and brand visibility on search engines and paid marketing. You will work closely to optimize website content, enhance user experience and maximize the engagement on social media platform like YouTube, IG etc.
Responsibilities:
1. SEO Strategy Development:
a. Conduct thorough keyword research and competitor analysis to identify opportunities and develop effective SEO strategies.
b. Develop and implement on-page and off-page optimization techniques to improve organic search rankings.
c. Monitor and analyze website performance using SEO tools and make data-driven recommendations for optimization.
2. Paid Ads Campaign:
a. Design and launch online marketing campaigns through Google Ads etc. to generate the leads, increase brand awareness, drive sales etc.
b. Should be able to design campaigns as per current industry trend, key words, competitor analysis etc.
c. Design graphic for campaigns.
d. Should be able interact with operations to understand current offers, new service offering and advertise accordingly.
3. Content Optimization:
a. Optimize website content, meta tags, headings, and images for improved organic visibility.
b. Ensure content is search engine friendly, relevant, and aligned with target keywords.
c. Optimize video descriptions, tags, titles, and thumbnails for YouTube videos.
d. Search and suggest new topics as industry trends for YT, IG and Twitter videos.
e. Prepare weekly online newsletter and promotional emails/sms and organize their distribution through different channels.
4. Technical SEO:
a. Conduct regular website audits to identify and fix technical issues that may impact sea
Experience
2 - 4 Years
No. of Openings
1
Education
Diploma, Any Bachelor Degree
Role
Digital Marketing Analyst
Industry Type
Hospitals / Medical / Healthcare Equipments
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home