Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
· Develop and implement e-Commerce strategy in order to improve website performance
· Work with developers to improve website speed
· Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
· Re-Plat forming website to new CMS, making website mobile capable
· Research market in order to discover new trends and technologies in order to improve website performance
· Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve kips
· Oversee or directly manage digital marketing channels across PPC, SEO, and Display, affiliates and email marketing and social media
· Develop content calendar and oversee website uploads and landing pages development
· Report on performance
Requirements:
· At least 3 years of experience in a similar role
· Experience managing marketing and tech teams
· Experience developing and overseeing digital marketing strategies
· Excellent understanding of web design and web analysis
· Strong marketing and tech background
· Understanding and experience in, UX, Adobe Photoshop, In Design, Dreamweaver and Google Analytics
· Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
· Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
· Degree level in Digital Marketing or any related field