1. SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research.
2. Conduct on-site and off-site SEO competitor analysis Execute SEO strategies (including link building).
3. Using web tools to track site traffic and rankings to maximize organic visitors.
4. Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects.
5. Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords.
6. Reviewing and analyzing our websites for areas that can be improved and optimized.
7. Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic.
8. Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns.
9. Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram.
10. Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending.
11. Provide creative ideas for content marketing and update website.
12. Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required.
13. Coordinate sales or other promotional strategies with, operations, or inventory control staff to ensure product catalogs are current and accurate.
14. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
15. Designing and developing strategies to company branding through digital media.