• social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• search engine optimization (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
• pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
• mobile marketing - includes app-based, in-game, location-based and SMS marketing.
• affiliate marketing - where a business allows other businesses (Amazon & Flipkart affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.