Strategic Planning: Develop and implement digital media strategies aligned with overall business goals.
Content Creation and Curation: Oversee the creation, curation, and distribution of digital content across various platforms, ensuring consistency and quality.
Audience Engagement: Build and maintain a strong online presence through engaging content, social media interactions, and community management.
Digital Advertising: Plan and execute digital advertising campaigns across multiple channels, including social media, search engines, and display networks.
Data Analysis and Optimization: Utilize analytics tools to track and analyze digital media performance, making data-driven decisions to optimize campaigns and maximize ROI.
Partnerships and Collaborations: Identify and negotiate partnerships with influencers, publishers, and other relevant stakeholders to expand reach and enhance brand visibility.
Technological Innovation: Stay updated on emerging digital media trends, technologies, and platforms, and assess their potential for integration into the company's digital strategy.
Budget Management: Develop and manage digital media budgets, ensuring efficient allocation of resources and cost-effective execution of campaigns.
Compliance and Risk Management: Ensure compliance with relevant laws, regulations, and industry standards related to digital media, and mitigate risks associated with data privacy, security, and brand reputation.