Job Description: Digital Marketer
Job Summary: The digital marketer will assist in executing digital marketing strategies, managing social media platforms, analysing campaign performance, and contributing to various digital marketing projects. This role offers hands-on experience in a dynamic and collaborative marketing environment.
Responsibilities:
1. Social Media Management:
Assist in creating, scheduling, and managing social media content across various platforms. Monitor and engage with the audience, responding to comments and messages.
2. Content Creation:
Contribute to content creation, including writing blog posts, creating graphics, and crafting engaging copy for digital marketing campaigns. Collaborate with the team to ensure content aligns with the brand's voice and marketing objectives.
3. Email Marketing:
Support email marketing efforts by creating and optimizing email campaigns using marketing automation tools. Assist in segmenting email lists and analysing email performance.
4. SEO and Website Optimization:
Help optimize website content for search engines (SEO) to improve visibility and drive organic traffic. Assist in analysing website analytics and identifying areas for improvement.
5. Campaign Tracking and Analysis:
Assist in tracking and analysing digital marketing campaigns, providing insights and recommendations for improvement.
6. Research and Market Analysis:
Conduct market research to identify trends, competitors, and potential opportunities for digital marketing efforts. Assist in gathering data for target audience profiling and segmentation.
7. Collaboration and Communication:
Collaborate with cross-functional teams, including designers, developers, and marketing professionals.
Qualifications:
Currently enrolled in a relevant degree program (., marketing, communications, business).
Strong communication and writing skills.
Familiarity with digital marketing