Roles and Responsibilities:
Collaborate with the team to develop strategic Mobile Campaign plans that align with business objectives and affiliate partner capabilities.
Oversee the execution of campaigns, ensuring all elements are CPI, CPR delivered on time, within budget, and in alignment with campaign objectives.
Generate regular reports on campaign performance, providing insights and recommendations for improvement.
Stay ahead of industrial trends, best practices, and emerging technologies in mobile affiliate marketing. Incorporate new insights into campaign strategies and execution.
Monitor CPI, CPR campaign performance metrics and KPIs. Analyze data to identify opportunities, and areas for optimization. Implement strategies to maximize campaign effectiveness and ROI.
Requirements:
Bachelor's degree in Marketing, Business Administration, or related field. MBA or equivalent experience preferred.
1-2 years of experience in mobile/apps marketing, with a proven track record of successfully managing affiliate programs and campaigns.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with mobile affiliate partners and internal stakeholders.
Deep understanding of marketing concepts, strategies, and tactics.
Familiarity with marketing channels and practices, including DPS, RTB and Media buying platforms & other mobile publishers/sources.