Objective:
Hospital marketing is the strategic process of promoting and advertising the healthcare services and facilities offered by a hospital or healthcare institution. The aim of hospital marketing is to build brand awareness and reach and attract potential patients.
Role:
A corporate marketing role in healthcare involves developing and implementing marketing strategies to attract new clients and retain existing ones.
Responsibilities:
Planning and implementing marketing strategies: Create strategies to promote the hospital services, and to attract new corporate clients and retain existing ones.
Monitoring marketing strategies: Track the implementation of marketing strategies
Working with the marketing team: Collaborate with the marketing team to promote the hospital services
Maintaining partnerships: Build partnerships with healthcare providers and clients to drive growth
Developing content: Participate in content development
Designing promotional materials: Create promotional materials for the Hospital products
Identifying potential clients: Identify potential corporate clients for the hospital
Planning meetings: Plan and schedule meetings with prospective corporate clients to generate revenue
Analyzing market trends: Analyze market trends, patient feedback, and competitor activities to devise effective marketing plans
Collaborating with healthcare professionals: Collaborate with healthcare professionals to highlight the hospital's unique services and specialties.
Experience
1 - 3 Years
No. of Openings
1
Education
Post Graduate Diploma, M.B.A/PGDM
Role
Corporate Marketing Executive
Industry Type
Hospitals / Medical / Healthcare Equipments
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office