Copywriter: We are seeking a motivated, curious Copywriter to oversee our B2B & B2C content publishing needs in a fast-paced work environment with a hands-on attitude to join the group marketing team. This role is not office-based and the person is based in India and reports to the VP Marketing Communications who is located in the Swiss this newly created role, you will be responsible for developing and editing content for our marketing materials, product descriptions, direct mailing, and digital tools (website, social media, webinar). We work in a fast-paced market that requires quick turnarounds, so flexibility is critical for success in this position.
Your tasks:
Driving the creation of original concepts that result in effective and compelling communication;
Write clear and high-engagement B2B & B2C content with a distinctive voice;
Interpret copywriting briefs to understand project requirements;
Organize, modify and update existing content;
Collaborate with Marketing, PR, R&D and Brandforce to develop a variety of content marketing materials (Mailing, advertisement, blogs, Press Release, website, packaging, webshop, webinar and social media contents);
Produce error-free content that adheres to the company’s style guidelines;
Edit and proofread copy as needed;
Analyze data and analytics, and seek to increase reader engagement and retention;
Use SEO principles to maximize copy’s reach.
Your profile
Bachelor's Degree in Journalism, Communication, Marketing or related field;
Minimum 4-5 years professional copywriting experience with solid portfolio of work;
Proven experience as a copywriter or related role;
Excellent writing, editing and proofreading skills;
Ability to work independently and with a team to meet deadlines;
Strong research skills;
Able to interpret and clarify briefs from different business units;
Excellent time-management and organization skills;
Proficiency in English