• Copywriter should write clear and concise copy for ads, Marketing Copywriting, Brand Writing, Social Media Copy Writing & Creative Content Writing.
• The Copy/Creative writer should be able to compose longer-form content in clear, concise language thats conversational enough to read out loud.
• Also able to develop demand-gen campaigns, blog posts, website copy, banners, emails, social, and sharp, smart headlines that put a fresh twist to our any campaign.
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Follow an editorial calendar, collaborating with other members of the content creation team to ensure timely delivery of materials
• Drive consistent messaging across all content
• · Proofread all levels of copy including headlines and content
• · Build and run an editorial calendar; coordinate with other content crafters to ensure standards
• · Optimise all content for SEO for better reach
• · Closely work with the marketing team, designers and with other teams applicable.
• · Identify customers’ needs and gaps in our content and recommend new topics
• · Create plagiarism free content
• · Measure impact and perform analysis to improve critical metrics.
• · Help with localisation of process and content to ensure consistency across regions