Content Writer
Roles and Responsibilities:
Create content marketing campaigns like email marketing to drive leads and subscribers
Use SEO best practices to generate traffic to websites.
Create creative content calendars for marketing different industries and niches for social media posts.
Researching currently popular topics and formation of blogs.
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Edit content produced by other members of the team
Analyze content marketing metrics and make changes as needed if the reach is not achieved as expected.
Collaborate with other creative departments to create innovative content ideas.
Conducting in-depth research on industry-related topics in order to develop original content.
Developing content for articles, product descriptions, social media, and the company website.
Assisting the marketing team in developing content for advertising campaigns.
Proofreading content for errors and inconsistencies with good grammar and vocabulary skills
Marketing captions and taglines to get better reach
Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and mizing social media posts (language, tone, message) based on our target audience’s behaviours
Editing and polishing existing content to improve readability.
Conducting keyword research and using SEO best practices to increase traffic to the company website.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
Use SEO principles to maximize reach of posts, blogs, websites and articlesRequirements:Bachelor’s degree in English, Journalism or related field.
At least one year of experience writing for a B2B audience
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Excellent writing skills.