Roles & responsibilities
Conduct in-depth research on industry-related topics using available sources.
Understand the mindset of our target audience and tailor content accordingly.
Demonstrate excellent grammar and writing skills with a keen eye for detail.
Craft engaging and error-free content for multiple platforms, including website, email marketing, product descriptions, videos, blogs, email copies, WhatsApp copies, YouTube scripts, and more.
Apply search engine optimization (SEO) strategies to enhance the online visibility of our website in search results.
Provide feedback and guidance to junior writers, assisting them in improving their writing skills and meeting quality standards.
Edit and proofread articles written by junior writers, ensuring accuracy, clarity, and adherence to style guidelines.
Collaborate with cross-functional teams to brainstorm ideas, develop content strategies, and maintain consistent messaging across all platforms.
Stay updated with industry trends, emerging technologies, and best practices in content writing and digital marketing.
Monitor and analyze the performance of content to identify areas for improvement and optimize content for maximum impact.
Maintain a strong understanding of the Companys brand voice, values, and target audience to ensure consistency in all written materials
Skills Required
An impeccable grasp of the English language, including idioms and current trends in slang and expressions.
Ability to work independently with minimal supervision.
Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
Ability to handle multiple projects with different objectives simultaneously.
Strict adherence to style guides and publication policies.
Effective time management skills, including prioritizing, scheduling, and adapting as necessary.
Prociency with computers and writing programs such as Google Docs, MS-Office