Role & responsibilities
Proven working experience of 6 years in website content, technical tutorials, and blogs related to SaaS products/Testing domain.
Should have the ability to switch between writing styles, adjusting their tone, structure, and language to suit the purpose and target audience of each piece of content
Website - Pillar Pages and other pages
Technical Tool Tutorials
Long forms - Blogs
Short forms - LinkedIn and Twitter
Newsletter
Should have a fundamental understanding of how to craft content & copies using ChatGPT.
Familiarity with AI content tools to generate unique, creative, and plagiarism-free content.
Research unique information about software products like the target market and re-write the description in a non-plagiarized format.
Understanding how to strategically distribute keywords throughout content while effectively managing header tags.
Write effective blogs to attract site visitors through search, social media, and email subscriptions.
Highly adept at marketing-driven content writing, aligning with business goals and objectives.
Strict adherence to timelines and schedules.
Skillful in rephrasing existing content to avoid duplicate content and plagiarism.
Should be able to write SEO-friendly content.
Conduct comprehensive website audits to identify SEO opportunities and areas for improvement.
Develop and implement customized, data-driven SEO strategies aligned with business goals.
Stay abreast of industry trends and search engine algorithm updates to adapt strategies accordingly.
Conduct thorough keyword research to identify high-potential target keywords for content optimization.
Analyze competitors' keyword strategies and implement effective keyword targeting.
Preferred candidate profile
Excellent written skills in English.
6-12 years of experience in technical Content as Content Manager
Proven ability to quickly learn and understand complex topics
Previous experience writing documentation and procedural materials for multiple.