Job Summary:
The Business Development Manager will drive business growth and revenue generation for the advertising agency. This role involves identifying and pursuing new business opportunities, managing relationships with clients, negotiating contracts, and achieving sales targets. The Business Development Manager will focus on managing billboards, securing advertising spaces on lease, handling projects and tenders for government organizations, and acquiring new business for the company.
Key Responsibilities:
Identify and pursue new business opportunities in the advertising industry, with a focus on managing billboards, securing advertising spaces on lease, and responding to tenders from government organizations.
Develop and maintain relationships with existing clients, advertising agencies, government agencies, and other relevant stakeholders to generate repeat business and referrals.
Conduct market research and analysis to identify potential clients, market trends, and competitive positioning.
Prepare and deliver sales presentations, proposals, and pitches to prospective clients, highlighting the agency's services, capabilities, and value proposition.
Negotiate contracts, pricing, and terms of agreements with clients to maximize revenue and profitability.
Collaborate with internal teams, including creative, production, and operations, to ensure the successful execution of advertising campaigns and projects.
Track sales performance, analyze key metrics, and prepare regular reports to monitor progress towards sales targets and objectives.
Stay updated on industry developments, emerging trends, and competitor activities to identify new business opportunities and maintain a competitive edge.
Represent the company at industry events, conferences, trade shows, and networking functions to promote brand awareness and build relationships.
Provide strategic input and recommendations to senior management on sales strategies, market opportunities, and