Job Title: Business Development Executive / Inside Sales
Job Overview: As a Marketing Executive, you will be an integral part of our dynamic team, entrusted with the vital responsibilities of identifying and qualifying first-level corporate contacts and leads. This role will also involve overseeing our website, collaboration with developers for content and design enhancements, and monitoring SEO activities in partnership with our external marketing agency. This position is tailored for individuals with a background in business and marketing, including those new to the workforce. We are seeking a proactive candidate with a willingness to adapt and contribute to the overall improvement of our marketing function.
Job Level: 1-2 Years of relevant work experience
Responsibilities:
1. Lead Identification and Qualification:
Utilize various tools and platforms to research and identify potential corporate contacts and leads.
Sales acumen and understanding is an expectation.
Implement strategies to qualify leads based on predetermined criteria.
2. Database Management:
Maintain and update contact databases to ensure accuracy and relevance.
Regularly clean and organize data for effective use in marketing campaigns.
3. Communication and Outreach:
Initiate contact with identified leads through various channels, including email and social media.
Assist in the development and execution of targeted marketing campaigns.
4. Research and Analysis:
Stay informed about industry trends, competitor activities, and market developments.
Conduct market research to identify new opportunities and potential areas for improvement.
5. Website Monitoring and Coordination:
Monitor website performance and user engagement.
Collaborate with website developers to enhance content and design for optimal user experience.
6. SEO Monitoring:
Work closely with our external marketing agency to monitor and improve SEO strategies.
Analyse SEO performance metrics