Objective
Achieve growth in sales for the company in the given territory by visiting the market
personally.
Responsibilities
Customers General Stores, Super Markets, Restaurant, Caterers, Hostels etc
Product Range Increase the product range sold in existing outlets
New Outlets Develop business with outlets that are not already purchasing from us
Client Relationship Develop relationship with existing outlets to sell more of our
products instead of competitors
Coverage Cover uncovered areas to tap more outlets
New Territory Set foot on new territory to start and build business from scratch
Upsell Sell higher value products in place of lower value products
Actions
Understand company, brand, products, people, process, vision, history
Learn the strength and weakness of competitors
Keenly listen to retailers objections, respond to them in an objective manner
Convince them why our products are suitable to them
Develop relationships with retailers
Act, follow up on promises given
Never tell lies to achieve a sale
Expectations
Action and Implementation instead of just suggestions or recommendations
Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the
consumers
Find opportunities, positives, ways to get things done instead of looking for excuses
Professional, well groomed, polite yet assertive, follow etiquette
Think long term and find win-win solutions
Lead by example with team members, show by doing yourself first
Find ways to satisfy consumers even when we deal with intermediaries like
distributors and retailers
Have a hunger to learn new things even if you have long past experience
Work in line with companys vision of selling quality products and not depend on
lower pricing
Skills
Business, Marketing, Branding, Sales concepts, Inventory, Indirect Taxes, Payments
Personal selling, sales planning, prospecting, customer service, objection handling,
sales forecasting, client