Branding Manager

Aspire Ladders

Job Description:

Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL

branding/awareness-generating activities.

● Branding Manager will plan the marketing calendar along with city head and central

leadership and get sign-off on budgets.

● Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding

on autos

● Awareness activities - Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/

cloth banner, Umbrella

● Branding Manager will do PR activities with newspapers and local influencers to improve

brand awareness at low cost.

● Branding Manager will tie-up with various marketing agencies to get various activities

done.

● He will be proactive in getting the work completed at the lowest cost possible.

● Branding Manager will determine the ROI of all the above activities for regular

modifications in the monthly marketing calendar.

Eligibility Criteria:

● Detailed knowledge of Branding and awareness build activities

● Marketing agency tie-ups/ knowledge, Multi-stakeholder management

● Should have exposure to branding/awareness generation for EdTech (non K-12) market

● Ideally has been associated with an agency OR has run his own agency

● Should be able to do the hard negotiations himself

● Must have prior experience as he will be running as soon as he is onboarded

What is the culture like:

● Small team of 2 operations people per city.

● Need to extract effort from low-paid resources

● Should be ok to work odd hours and put in 100% effort

Functional Area: Information Technology

Industry: E-Learning

• Experience

  1 - 5 Years

• No. of Openings

  25

• Education

  B.E, Any Bachelor Degree, Professional Degree, Post Graduate Diploma

• Role

  Branding Manager

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office