Second Career Job- Suitable for women on break and looking to restart their careers in the corporate world. Must have relevant Pharma experience
India's s oldest and most admired healthcare companies which provide consumers with a diverse range of diagnostics solutions, medical devices & nutritional products is looking to hire a Brand Operations Manager for their Mumbai Office.
REPORTING RELATIONSHIPS: Reports to: Portfolio Marketing Head
Supervises: None
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Brand differentiation within the Therapy space
Achieve brand Sales and EI targets
Undertake minimum 15 days of fieldwork to capture insights and field feedback
Prepare monthly reports analyzing market trends, competitor sales and Abbott forecasts
Conduct research as per the brand need and therapy requirements (on advice of marketing planning manager)
Key Information Areas to be Developed through market research:
Current and Future Potential Assessment of Target Molecules within Government Setups in India
Current Landscaping at All India Level and Local purchase by key accounts, State Governments, Other Government hospitals if any; Price points, Volume purchases etc.
Future Landscaping (Next 2-3 years); How the purchase pattern is expected to grow or de grow over next few years, How the paradigm is going to be shifted on account of Changing Govt. Policies
Decision making process in each of the key accounts: How the decision-making process flows from bottom to top and role at each level along with the timeline required, What are the key factors that are of importance when taking decision for inclusion of a molecule and brand Perceptions of Target specialties
Current treatment pathways and protocols that are followed by the clinicians and usage of various Crystalloid vs Colloids.
Unmet needs in existing molecules that are available in the market
Ensure process/ task adherence
Ensure quality and timely delivery/execution of campaign collateral