Brand Manager

Ellement Co.

 Building brand awareness and increasing brand value and profitability.

 Analyze brand positioning and consumer insights

 Shape and communicate our vision and mission

 Translate brand elements into plans and go-to-market strategies

 Manage a team of marketing people working on brand initiatives

 Establish performance specifications, cost and price parameters, market applications and sales estimates

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Oversee new and ongoing marketing and advertising activities

 Aid in the creation of marketing and advertising campaigns to strengthen the brand identity

 Monitor product distribution and consumer reactions

 Devise innovative growth strategies

 Align the company around the brand’s direction, choices and tactics

 Write pitches, blog posts and articles

 Conduct meetings with clients

 Establishing budgets, performance specifications and sales estimates.

 Developing and implementing strategies that resonate with the target market.

 Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

 Increasing product sales and market share.

 Perform regular market research studies to gather important brand data.

 Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month.

 Assist the design of retail packaging as well as the creation of in-store marketing displays.

 Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  Advanced/Higher Diploma, Any Bachelor Degree, Professional Degree, Post Graduate Diploma

• Role

  Brand Manager

• Industry Type

  Wellness / Fitness / Sports / Beauty

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office