Brand Manager

Jobskey Consultancy

• Gather feedback from the market and analyze consumer behavior to define our company's positioning

• Craft our differentiation strategy

• Create guidelines that define the brand voice both online and offline (including terminology and slogans)

• Develop marketing and communication strategy

• Responsible for adapting a brand strategy for the target markets across mediums of ATL (including Digital) & BTL. Acts as the brand guardian

for a portfolio of products and maintains brand integrity through effective initiatives and communications.

• Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability.

• Responsible for initial planning phase to establish a tone and style for content, to develop a consistent and engaging communication strategy

across channels

• Develop pricing and distribution strategies

• To drive, monitor and execute the Digital KPI's while working closely with the Digital Marketing team

• Conduct competitive research to identify our strengths and weaknesses vis a vis competitor

• Design promotional campaigns for new products and markets desired Candidate Profile

• Experience in FMCG sector ., healthcare products, pharmaceutical segment

• MBA's preferred with 3+ yrs of experience in Marketing/sales, strategy, with people management experience

• Strong analytical skills preferred with creative mind

• excellent written and verbal communication skills

• Experience

  6 - 10 Years

• No. of Openings

  2

• Education

  Any Bachelor Degree

• Role

  Brand Manager

• Industry Type

  Real Estate / Property / Construction

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office