Job Description: Online Marketing Executive
Role Overview:
An Online Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company's products or services. They work to enhance brand visibility, increase web traffic, and drive online sales through digital marketing campaigns.
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Key Responsibilities:
1. Develop and Execute Marketing Strategies
Plan and implement online marketing campaigns across platforms (Google Ads, social media, email, etc.).
Create and manage digital marketing strategies to achieve business goals.
2. Content Creation and Management
Collaborate with content creators to produce engaging content (blogs, videos, social posts).
Optimize website and landing pages for SEO and user experience.
3. Social Media Management
Manage social media accounts to engage audiences and grow followers.
Monitor trends and develop creative campaigns to boost brand visibility.
4. Email Marketing
Design and execute email campaigns to nurture leads and retain customers.
Analyze email performance and adjust strategies for better results.
5. SEO/SEM Optimization
Conduct keyword research and implement SEO practices to drive organic traffic.
Manage PPC campaigns and track ROI.
6. Data Analysis and Reporting
Track and analyze website traffic and online marketing performance using tools like Google Analytics.
Prepare detailed reports to showcase campaign success and suggest improvements.
7. Customer Engagement
Engage with potential customers via online channels to generate leads and convert sales.
Respond to inquiries and manage online reviews and reputation.
8. Stay Updated on Trends
Keep up with digital marketing trends and tools to ensure strategies remain effective.
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Qualifications and Skills:
Bachelors degree in Marketing, Business, or related field.
Proven experience in online marketing or a similar role.
Proficiency in digital tools: Google Analytics, Googl