Key Responsibilities:
Develop and Execute Marketing Strategies: Create and implement effective B2C marketing strategies that align with the company's goals and objectives.
Customer Acquisition: Lead efforts to acquire new B2C customers through various channels, including digital marketing, content marketing, social media, and more.
Brand Building: Build and manage the TechPaathshala brand, ensuring a consistent and compelling brand identity in all marketing materials.
Team Management: Lead, mentor, and manage a high-performing marketing team, setting clear goals and ensuring the team's success.
Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
Content Marketing: Develop and execute content marketing strategies to engage and educate our target audience.
Analytics and Reporting: Use data-driven insights to measure the success of marketing campaigns and make data-backed decisions for optimization.
Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and campaigns.
Market Research: Stay informed about industry trends, competitor activities, and customer insights to make informed marketing decisions.
Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to ensure alignment and success of marketing efforts.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in B2C marketing with a minimum of 3 years of leadership experience.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Excellent analytical and problem-solving skills.
Exceptional communication and leadership abilities.
Creative thinker with a strong strategic mindset.
Proficiency with marketing tools and analytics platforms.
Strong project management skills.
Contact: Meghana Sutar
1 - 4 Years
2 Openings
1.0-4.5 Lac/Yr
Face-to-Face interview
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