Roles and Responsibilities:
Lead the overall marketing plan for the company in close coordination with the
leadership team
Coordinate with various digital and offline marketing agencies for planning and executing
various marketing activities
Source, plan, design, and execute various BTL marketing activities such as events,
festivals, school/college activities, corporate events, etc.
Support sales team in design and execution of various marketing activities linked directly
with point of sales including POSM, in-store promotional activities, store branding, etc.
Lead and execute various customer sampling campaigns through multiple offline and
online channels
Work closely with peers and external agencies for conceptualizing and executing various
photo and video production
Manage product listings on company website and various marketplaces including new
age third party sellers
Work closely with agencies to keep the company website up to date with various offers,
etc.
Manage various direct consumer marketing campaigns such as WhatsApp, emails, and
SMS
Manage and coordinate various online and offline consumer surveys
Work closely with peers and agencies for marketing and direct consumer outreach
calendar
Work closely with peers and agencies for planning social media calendar, social media
posts, and influencer marketing
Work closely with peers for brand collaborations in both physical and digital space
Develop and manage vendors for various marketing materials such as kiosks,
merchandise, POS-M, etc.
Required experience, competencies & skills:
1. The ideal candidate will have 4+ years of sales/business development /key account management experience in cracking deals & managing key accounts for a reputed brand.
2. Experience with a premium food & beverages brand will be preferred
3. Strong verbal & written communication skills & fluency in English
If interested, please share your resume with current CTC & expected CTC.