Post - Asst. Brand Manager.
Responsibilities:
D2C Performance Marketing: Develop and implement digital marketing strategies specifically aimed at growing D2C sales . Optimize the website for conversions and leverage customer reviews and social proof to enhance credibility and sales. Utilize data analytics to identify consumer behaviour trends and tailor campaigns accordingly to boost engagement and sales. Develop and execute full-funnel marketing strategies to guide consumers from awareness to purchase, ensuring a seamless and effective customer journey. Optimize the website for conversions and leverage customer reviews and social proof to enhance credibility and sales Monitor campaign performance and adjust strategies as needed to ensure effectiveness
Social Media Management: Plan, implement, manage, and monitor the company's social media strategy to increase brand awareness and improve marketing efforts
Influencer Management: Identify and collaborate with relevant influencers on platforms such as YouTube, Instagram, Facebook, and Telegram. Handle negotiations, closures, and performance reviews
Agency Collaboration: Work with external agencies to develop and implement marketing campaigns. Monitor agency performance to ensure alignment with brand objectives
Budget Management: Develop and manage the brand marketing budget. Monitor expenses and allocate resources effectively
Brand Strategy: Build brand awareness while augmenting the brand value and the overall profitability of the company
Market Analysis: Conduct market research to gather competitive brand data and inform marketing strategies and product development