* Developing and implementing the annual sales strategy
* Establishing performance goals and standards for sales team
* Monitor daily sales performance of sales team and provide feedback
* Identifying opportunities to expand sales and increase market share
* Building customer relationships and developing new customer contacts
* Keeping up-to-date with current market trends
* Establishing sales objectives and organizing resources to meet them
* Training, developing and motivating sales team
* Assisting in preparing budgets and business plans
* Assessing the effectiveness of sales techniques and strategies
* Handling customer complaints and disputes
* Analyzing sales data to identify areas for improvement
* Liaising with other departments in the organization (Marketing, Inventory Control, Credit, etc.)
* Working with other departments to ensure successful execution of sales promotions
* Participating in external events to promote the company's brand
* Keeping up to date with competitor activities
* Reporting to senior management on sales performance.