Area Sales manager - Modern Trade - Chennai
Responsibilities:
Handle accounts for National modern trade, E-commerce & standalone chains.
Accountable for revenue generation and monitoring competitor- s activities, etc.
Mentoring and providing training to the existing team for better understanding of the market
Involved in recruiting new staff for the organization. (Promoter & Merchandiser, Senior Merchandiser)
Successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.
Sharing best practice of Trade Marketing and Execution.
Assuring the timely implementation of category and brand input plans.
Enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resources
Negotiation & generation of POs from local buying managers, servicing of POs in co-ordination with supply chain for stocks
Ensuring 100% fill rates to MT accounts by managing stocks at distribution centre & right forecasting.
Handling Trade Activations for MT accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account & customer service through generate sales.
Handling team comprising of Sr. Merchandisers, Merchandiser & Promoters at the outlet level for merchandising.
Execution of daily plan and weekly plan and monitor the Sr. merchandiser/Merchandisers/Promoter working the market.
Supervise DSR, Sr. Merchandiser/Merchandiser/Promoter daily and achieve target assigned to them.
Evaluate regularly the efficiency of DSR and channel.
Get the logistics of stock smoothly from Warehouse to retailers.
Manage relationships/agreements with external partners
Focus on maximum primary stock in the store through ARS/Manual orders.
Ensuring proper merchandising in the store, Visibility, Signage, Gobbler and timely replenishment of stock (FIFO).