Area Marketing Manager

The Belgian Waffle Co

 Understanding of QSR brand performance trends in each market Pan India and help in planning

market-focused marketing interventions.

 Analyze the market share of the brand in each city and draft a plan to increase the same.

 Has a network of event/on ground media agencies in local marketing who can execute campaign

plans in a timely manner and good quality set up.

 Work on hygiene changes for stores in each city & plan for campaign level interventions

 Work on different brand collaborations on a local level which will help in boosting the sales of the

business.

 Strategic tie ups with societies, colleges, events, fairs, big news for each city where BWC presence

is relevant.

 Have OOH & on-ground activations on a monthly basis. Work on Mall branding and ensure good

visibility of the brand in each city.

 Ensure timely & smooth execution of brand level campaigns in all stores & in all cities.

 Collate results of activations and present the same to internal teams with recommendations.

 Deep-dive into each store performance & understand the SKU mix and recommend offers

accordingly. Understand the TG of each city & recommend local level marcomms.

 Analyze the impact of on-ground activations on sales numbers via monthly city-wise reports.

 Draft suggest sell for each marketing basis the consumer behaviour and drive AOVs.

 Work on increasing visibility, brand salience & TOMA awareness scores.

 Focus on regional market growth and in depth understanding of 6 key metro cities - Delhi,

Mumbai, Pune, Chennai, Kol and Banglore

 Use marketing mix crafted by the Central team and adapt for regional execution

 Execution of end to end campaigns as needed in these 6 geographies via local partners/teams

 Liaison between ops, BD and marketing for regional market growth

 Analyse potential growth zones in the key markets

 Lead execution of COCO NSOs

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Professional Degree

• Role

  Area Marketing Manager

• Industry Type

  Hotel / Restaurant / Hospitality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office